Anything else I should know while I’m creating thumbnails? The first, in the gallery of your profile, which is a square 1:1 ratio (your Instagram grid), and the second within the Instagram Reels gallery, also within your profile but as a 9:16 ratio.Ĭreating your own thumbnail will give you more versatility and a more pleasing aesthetic – especially if you want to control brand elements that make your business feel more familiar. The same thumbnail could appear in two places, and at two drastically different ratios. I would highly recommend creating your own thumbnail and uploading it, opposed to choosing a still from the video, especially if you are choosing to share your Reels thumbnails directly to your Instagram grid. When the video appears in the Reels News Feed, it is still appealing to watch and not cropping heads off, while also still remaining perfect in the intended ratio of 9:16 in the Reels library. You’ll want to ensure the main visual of your content is lined up within the 4:5 ratio area, and that it’s perfectly centred in the middle of the 9:16 screen.

What does this mean? Well, when displayed in the Reels newsfeed, it will crop the top 15%, and the bottom 15% off your Reels video. BUT, when Reels appear in the newsfeed they are displayed in a 4:5 ratio, more commonly known as ‘portrait’ (1080 X 1350) It’s perfect for your full-body visual of your dance challenge. Instagram Reels are designed to be viewed as 9:16 (1080 X 1920) or vertically full screen, which is the exact same format as Instagram Stories you’re already familiar with. Knowing the new ratios will help keep your content looking good across every part of the platform! What are the Instagram Reels ratios?

With new features, comes new ratios, thumbnails, and content ideas that will help you if you’re diving headfirst into creating Instagram Reels for the first time.įor social media accounts that are obsessive about their aesthetics, Reels might mean adding new thumbnail templates to your brand guidelines after discovering how they work. (It’s also Facebook and Instagrams answer to TikTok!). Instagram Reels are 15-second full-screen videos that you can edit, add music over, and of course participate in dance challenges if that’s what

An example that might work better for you:.

Anything else I should know while I’m creating thumbnails?.

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